Olay has developed two new innovations in its White Radiance collection – White Radiance Intensive Fairness Serum, in a bottle with a dropper applicator, and Intensive Fairness Cream.

The products use Olay’s breakthrough, cellular-level technology. In addition, the range has also upgraded its UV blocker, which now contains an increased SPF 50 formula for intensive protection.

The dropper package chosen for the serum allows for a targeted application, and better results, the brand says.

Both White Radiance Intensive Fairness Serum and Cream have Olay’s CelLucent Complex; Olay’s answer to the future of whitening.

Sepiwhite, the innovative ingredient, and Niacinamide are combined to allow Olay’s special complex to penetrate skin at a cellular level and induce whitening from within. To avoid dryness, White Radiance Intensive Fairness Serum and Cream also have unique, highly hydrating textures. The result is a lighter, more even, glowing complexion with soft, smooth, touchable skin.

Rima Soni, Beauty Consultant and Olay Ambassador, explained:

“White Radiance from Olay contains key components that will give your skin the protection that it needs, but also allow your inner radiance to shine through. The concentrated ingredients in the new cream and serum work deep within the skin’s cellular level to ensure your skin is fair and glowing. And now, with the White Radiance UV blocker containing an increased SPF 50, you can be sure you are providing your skin with even more defences against the sun’s harmful rays, which can cause wrinkles, loss of collagen, discolouration and imperfections.”